Vauxhall Gets New-Look Badge for 2008

Vauxhall, or in other words GM’s UK division of Opel, has revealed its new brand logo that will make its first appearance on the new Insignia that's set to debut at the British International Motor Show in July. The revised “Griffin” badge will then appear progressively on every all-new Vauxhall launched in the future.

Bill Parfitt, Vauxhall’s Managing Director, said that the new-look Griffin represented far more than just a badge re-design: “While the new-look Griffin pays homage to our 100 year-plus manufacturing heritage in the UK, it also encapsulates Vauxhall’s fresh design philosophy, first showcased in the current Astra, and set to continue with Insignia”.